Yesterday, Mashable featured Rapleaf’s ability help companies reach target audiences and personalize customers’ experiences. Here’s an excerpt from the article:
Entities such as airlines, politicians, and even non-profits can use [social media] data for finding new customers or targeting products to existing ones. Financial services companies such as banks and lenders are also using the same datamining services for marketing purposes and to make lending decisions. For instance, certain types of credit products, which fit your personality, could be marketed specifically to you.
If they can learn more about their customer, then they can personalize an experience for that customer, according to CEO Auren Hoffman. He said consumers are already expecting this high level of service, and that it’s all about the product, service, and experience that you would prefer.
Read the entire Mashable article here.
Facebook Fan Page Analysis: The iPad (x3)
With the iPad’s launch around the corner, we decided to analyze its top three Facebook fan pages (which are all named “The iPad”) to get better sense of the people interested in Apple’s newest device.
Depending on which Facebook fan page you look at, iPad fans can either skew female, skew male, or be gender balanced. Other than that, they look very similar: 18-25 year olds who appear to be interested in pop culture.
In this study, we look at age, gender, online sociability, and the top 20 other Facebook pages iPad fans are fans of. Because this is a study on Facebook users, these results are not necessarily an accurate depiction of all iPad fans or consumers who plan on buying it.
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