Rapleaf Webinar 3/23/2010: Marketing to Your Influencers

By michael | Published: March 10, 2010

influencers
Interested in word-of-mouth marketing and engaging your VIP customers? Come join our webinar.

This free 30-minute webinar will discuss:

• Ways to identify your influencers
• Examples of influencer campaigns by other companies
• How to launch simple campaigns

Date: Tuesday, March 23
Time: 2 pm ET (11 am PT).

Register for this webinar here.

Missed our last webinar?
webinar 2

Catch the full playback here: 9 Tips on How to Run Social Media Campaigns

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Facebook Fan Page Analysis: The iPad (x3)

By michael | Published: March 8, 2010

With the iPad’s launch around the corner, we decided to analyze its top three Facebook fan pages (which are all named “The iPad”) to get better sense of the people interested in Apple’s newest device.

Depending on which Facebook fan page you look at, iPad fans can either skew female, skew male, or be gender balanced. Other than that, they look very similar: 18-25 year olds who appear to be interested in pop culture.

In this study, we look at age, gender, online sociability, and the top 20 other Facebook pages iPad fans are fans of. Because this is a study on Facebook users, these results are not necessarily an accurate depiction of all iPad fans or consumers who plan on buying it.

Read More »

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Posted in Rapleaf Studies | 4 Comments

Mashable Article: How Companies Are Using Social Media Data

By michael | Published: March 4, 2010

Yesterday, Mashable featured Rapleaf’s ability help companies reach target audiences and personalize customers’ experiences.  Here’s an excerpt from the article:

Entities such as airlines, politicians, and even non-profits can use [social media] data for finding new customers or targeting products to existing ones. Financial services companies such as banks and lenders are also using the same datamining services for marketing purposes and to make lending decisions. For instance, certain types of credit products, which fit your personality, could be marketed specifically to you.

If they can learn more about their customer, then they can personalize an experience for that customer, according to CEO Auren Hoffman. He said consumers are already expecting this high level of service, and that it’s all about the product, service, and experience that you would prefer.

Read the entire Mashable article here.

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Rapleaf Opening Offices in Chicago, New York

By michael | Published: February 11, 2010

rapleaf_offices

It’s already been an exciting year for us with several developments on the new hires and product fronts, and it’s about to get even better with Rapleaf expanding across the country.

Rapleaf’s home will always be in San Francisco (where we’ve been since 2006), but we just opened a Chicago office (led by Phil Davis, our new General Manager of Marketing Services). And on March 1st, we will be opening a New York City office.

Please don’t hesitate to stop by if you’re close by or ever in town.

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Rapleaf Welcomes Adithya Raghunathan, Our New Head of Product Management

By michael | Published: February 9, 2010

We’re excited to have Adithya Raghunathan join as Rapleaf’s Head of Product Management. Having worked in a variety of technology roles in financial services, education, security and international development, Adithya brings valuable experience in product planning, development, and marketing to Rapleaf.

“I’m thrilled to be a part of a team of motivated, worldly, and clever folks driving thought leadership and new business models in social media and marketing.  I look forward to working with everyone at Rapleaf on changing the game with our tremendous platform,” says Adithya.

Prior to joining Rapleaf, Adithya was Director of Product Management in Symantec’s storage management division. Adithya enjoys traveling around the world, reading, running and playing ultimate frisbee. He’s also a fan of live music, good food, and the outdoors.

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Rapleaf Webinar 2/25/2010: 9 Tips On How to Run Social Media Campaigns

By michael | Published: February 8, 2010
9 Tips on How To Run (And Not Run) Social Media Campagins

Download the slides here.

Want more effective social media campaigns? Come attend this free 30-minute webinar hosted by Rapleaf CEO Auren Hoffman.

This webinar will share simple tips on how to:
• Tie in social media to existing marketing channels
• Avoid common pitfalls when launching campaigns

Date: Thursday, February 25
Time: 2 pm ET (11 am PT).

Missed our last webinar?
webinar 2

Catch the full playback here: What Facebook Doesn’t Tell You About Your Fans

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Posted in Rapleaf Webinars | 1 Comment