Rapleaf Webinar 2/25/2010: 9 Tips On How to Run Social Media Campaigns

By michael | Published: February 8, 2010

9tips
Want more effective social media campaigns? Come attend this free 30-minute webinar hosted by Rapleaf CEO Auren Hoffman.

This webinar will share simple tips on how to:
• Tie in social media to existing marketing channels
• Avoid common pitfalls when launching campaigns

Date: Thursday, February 25
Time: 2 pm ET (11 am PT).

Register for this webinar here.

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Posted in Rapleaf Webinars | Leave a comment

Rapleaf’s Social Data Helps Advertisers Buy Audiences That Have Affinities With Brands

By michael | Published: February 3, 2010

In an interview with AdExchanger.com, Rapleaf CEO Auren Hoffman discusses how Rapleaf works with brand marketers in display advertising. Here’s an except from the article:

AdExchanger.com: How are clients buying audience with Rapleaf’s help? And, do you work with demand-side platforms?

Today, Rapleaf is plugged into several DSPs, and we work with several ad networks. We offer unique segments like “Online Influencers”, “Active Twitter Users”, “Fans of X Brand”, etc. Advertisers come to us today to buy audiences that have affinities with their brand and also a high potential to spread a message online.

What are you focused on beyond display? How do you see this product like working with display-related product initiatives?

We help companies both acquire customers and better engage their current customers. To acquire customers, we help companies better target their display advertising. Display advertising can be effectively used to find the right audiences for your product. We also help companies engage their current customers by understanding their customer base for email, on-site outreach, and retargeting. We do a lot of work with retailers, hotels, airlines, large brands, and more to help them better understand their customers for personalization and advanced targeting.

Read the full interview here.

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Using Facebook Fans to Improve Automotive Marketing

By michael | Published: January 29, 2010

Razorfish’s automotive-focused Headlight Blog recently featured a post by Rapleaf’s Nathan Scripps on how manufacturers are currently engaging fans on Facebook. Here’s a preview of the post:

Facebook Fan Pages have become the most recent in a long line of social media “must-haves” for automotive marketers –- but what do they really tell you? And are they even helpful?

Does a high fan count equal success?
It’s no surprise that lots of people feel strongly about their favorite automotive brands and show their allegiance to those brands by flocking to automakers’ Facebook Fan Pages. Consider the high fan counts for some of the best-known automaker Fan Pages: As of Jan. 22, 2010, I found an average of nearly 111,000 fans across 33 OEM Fan Pages, which is pretty amazing considering the average fan count across all Facebook Fan Pages is only 4,600. Even for the 24 OEM Fan Pages with fewer than 111,000 fans, the average was just shy of 30,000 while the nine above-average pages weigh in closer to 330,000 fans each. The top five, in descending order, were Porsche, BMW, Audi, Jeep and Volkswagen.

However, high fan count alone is a poor measure of Facebook Fan Page success. Yes, the total fan count is the equivalent of reach, but the message you put out to that audience and the interactions and insights you pull back will determine the real Fan Page winners. Also, you are not limited to your own fans as a source for strategic insights; automotive marketers who learn to leverage other pages have a chance to really pull ahead.

Read the whole article on Headlight Blog here

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Fact: Tweeting Does Not Affect Your Credit Score

By michael | Published: January 27, 2010

tweeting doesn't affect credit

Despite some recent reports claiming otherwise, what you post on Twitter, Facebook, and other social media sites does not impact your credit score.

A recent SmartMoney article clarifies how banks and financial firms use social media information, saying that it’s limited to use by “marketing departments – as opposed to those charged with making credit and lending decisions — to help with ‘offer sorting.’” In particular, companies use this data to decide on the types of advertising and mail promotions to send out to prospective customers.

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Rapleaf and Loyalty Lab Partner To Enhance Loyalty Programs With Social Data And Customer Influence

By michael | Published: January 27, 2010

Rapleaf is proud to partner with Loyalty Lab to boost customer loyalty marketing programs. Below is the full press release from PRweb:

Loyalty Lab, the leading provider of high-engagement CRM, loyalty and rewards platforms for consumer-focused companies, today announced its integrated partnership with Rapleaf.

Loyalty Lab Logo

Leveraging Rapleaf’s capabilities as the largest provider of social data, Loyalty Lab now makes it possible for clients to easily integrate influencer scores into their loyalty program for enhanced offer targeting, campaign management and rich advocacy programs.

Loyalty Lab and Rapleaf have developed a joint solution to import Rapleaf influencer data directly into Loyalty Lab’s system, where it becomes a key attribute for segmenting program members and aligning them to offers based on the strength of their influence scores.

“Consumer marketers intuitively know that a certain segment of their customer base disproportionately drives the highest and most positive volumes of brand advocacy,” notes Loyalty Lab CEO Matt Howland. “By adding the incredible insights provided by Rapleaf’s social data, our clients now know exactly which customers will best amplify their marketing communications, great offers and high-touch service.”

Examples of how top marketers integrate Rapleaf and Loyalty Lab include:

  • Distribute discounts to customers who are more influential, based on their “connectedness” within the client’s customer base
  • Improve offer relevancy by marketing offers based on the purchase behavior of friends
  • Acquire new customers by providing incentive for influencers to tell their friends
  • Test and preview new products and services with the most influential customers

“Loyalty Lab’s focus on permission-based marketing is a perfect environment for using social data to its maximum potential. The definition of a loyal customer can now be expanded from those that make the most purchases themselves to those that influence the most purchases through their social connectivity,” adds Rapleaf CEO Auren Hoffman.

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Rapleaf Welcomes Phil Davis, Our New General Manager of Marketing Services

By michael | Published: January 26, 2010

We’re proud and excited to have Phil Davis join the Rapleaf team. Phil is an innovative and seasoned marketing and sales executive who is coming on board as Rapleaf’s General Manager of Marketing Services.

“I am delighted to be part of a fantastic team as we provide our social media data and consumer insight to fuel our customers’ acquisition, retention and data intelligence activities.  With our unique data and technology capabilities, we will continue to launch innovative marketing services products in 2010,” says Phil.

Prior to Rapleaf, Phil was President of ConsumerBase, SVP at Equifax, and COO of Daleen Technologies. Phil holds a B.S. in Human Development in Organizations from Vanderbilt University.

Phil is a general sports enthusiast who played collegiate rugby and is now an active tennis and paddle tennis player. When not working at Rapleaf or competing on the courts, Phil enjoys spending time with his wife and two daughters and traveling around the world.

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Posted in Rapleaf Employees, Rapleaf Updates | 9 Comments