With the iPad’s launch around the corner, we decided to analyze its top three Facebook fan pages (which are all named “The iPad”) to get better sense of the people interested in Apple’s newest device.
Depending on which Facebook fan page you look at, iPad fans can either skew female, skew male, or be gender balanced. Other than that, they look very similar: 18-25 year olds who appear to be interested in pop culture.
In this study, we look at age, gender, online sociability, and the top 20 other Facebook pages iPad fans are fans of. Because this is a study on Facebook users, these results are not necessarily an accurate depiction of all iPad fans or consumers who plan on buying it.









Rapleaf Webinar 3/23/2010: Marketing to Your Influencers
Interested in word-of-mouth marketing and engaging your VIP customers? Come join our webinar.
This free 30-minute webinar will discuss:
• Ways to identify your influencers
• Examples of influencer campaigns by other companies
• How to launch simple campaigns
Date: Tuesday, March 23
Time: 2 pm ET (11 am PT).
Register for this webinar here.
Missed our last webinar?
Catch the full playback here: 9 Tips on How to Run Social Media Campaigns