Over at SiliconBeat, Matt Marshall writes a long piece on Rapleaf.

Matt is well known for writing smart and detailed write-ups and he nails Rapleaf here (except that called me a “networker” … sigh).

Matt gives a good example transaction in his blog:

For now, here’s how it will work: If Auren buys five U2 tickets from Matt for tomorrow’s show for $150, he can go to Rapleaf after the show and say “Matt is good at selling tickets, he sold me five tickets, they were great, and even
threw in a free parking pass.” Matt then gets an email saying he was rated
positively, and which asks him he wants to rate Auren, the buyer. Matt says:
“Auren, he wasn’t very courteous.”

of course, i’d always be courteous … especially to Matt.

Mike Arrington has an interesting write-up on Rapleaf today …

mike concludes his post with:

If Rapleaf succeeds in their plans, it will make the Internet a better place to do business. And Rapleaf won’t be limited to online transactions - there is no reason that transactions occuring offline can’t be measured by Rapleaf as well. The fact that an identifier can also be a phone number tells me that Rapleaf is already thinking this way.

our goal is exactly what Mike said … to make the world a little better place to do business. and with your help we just might succeed …

Welcome to Rapleaf. As the first of many posts of the Rapleaf blog, i thought i’d take this opportunity to tell you how Rapleaf was formed.

last fall we were sitting around with some friends doing a brainstorm about how to make the world a better place. and the conclusion was that the world would be a better place if it was more ethical.

simple enough.

so we started thinking … could we design a system to encourage people to be more ethical? could we make it more profitable to be ethical?

now, about 7 months later … we’re launching Rapleaf to see if we can play a small part in making the world a better place.

As we progress, Manish and I welcome your feedback and suggestions. please do not hesitate to email us.