Welcome to Rapleaf. As the first of many posts of the Rapleaf blog, i thought i’d take this opportunity to tell you how Rapleaf was formed.

last fall we were sitting around with some friends doing a brainstorm about how to make the world a better place. and the conclusion was that the world would be a better place if it was more ethical.

simple enough.

so we started thinking … could we design a system to encourage people to be more ethical? could we make it more profitable to be ethical?

now, about 7 months later … we’re launching Rapleaf to see if we can play a small part in making the world a better place.

As we progress, Manish and I welcome your feedback and suggestions. please do not hesitate to email us.