Rapleaf was mentioned in today’s Wall Street Journal in an article on venture capital by Becky Buckman. Buckman is one of the most insightful journalists on venture capital and start-ups. Article was on the front page of today’s (Saturday edition) paper.

She mentions Rapleaf only briefly … but it is our first mention in the Wall Street Journal. snip:

Last month, at a brunch for young techies at the San Francisco home of former PayPal Inc. CEO Peter Thiel, some entrepreneurs dismissed venture capitalists’ transparent efforts to woo them at parties. When Auren Hoffman, the 32-year-old founder of Internet company Rapleaf Inc., saw some venture capitalists had managed to squeeze into the brunch, he said, “They must have crashed.”