Super-search engineer Naghi Prasad emailed me today about a story in the SF Chronicle about “Web gives some disgruntled customers satisfaction“. snip:

“There’s no question that publicly shaming someone, whether it is a politician or a company, is the best way not only to get their attention but to change their behavior,” said Jeff Chester, executive director for the consumer advocacy group Center for Digital Democracy in Washington. “People are going to be very sensitive to it.”

and, of course, people are also doing the opposite on the Internet. their publicizing the companies they love and encouraging others to buy from them. reputation is becoming increasingly important…