The SF Chronicle recently put out an article on startups that penny-pinch in this post-bubble era (compared to the excess of the Web 1.0). And yes, we made the cut (you’ll need to scroll 2/3 of the way down).

We can proudly say that we are really cheap. Dirt cheap. You won’t see us spending thousands of dollars on launch parties. That money could be better used to add more hardware.

We share office space with another startup and that drives our costs down. Our landlord wanted $230 for an official sign on our door…we told them we’ll hold on that (we’d rather use that money to buy more hardware).

We even steal office supplies from our own home and bring them to work. Is that considered theft? No, that’s considered being lean, mean, and Rapleaf green! And more green equates to longevity.