The Wall Street Journal ran an article a few days ago about firms that manage online reputations and the emerging importance of building, harvesting, and monitoring your name on the web. As more user generated content floods the web, its becomes crucial to watch your own name and reputation in search results, social news sites, and blogs.

Of course, what would an article about reputation be without a Rapleaf mention? Check out towards the end of the story, Rapleaf gets the nod for being a great way to build an online reputation through commerce.

If you haven’t already started to grow your reputation with Rapleaf and want to start, an easy way to begin is by rating your friends. Sign up here.

And you can read the full Wall Street Journal Article here