One of the best uses of Rapleaf is learning about what someone likes and often times, you find something that you have in common with that person. This is great for business, friendship, or even just building your trust in someone by knowing what their interests are. A new feature we’ve unveiled at Rapleaf is displaying Amazon Wishlist links on profiles, which is designed to provide exactly that kind of information for a person.

wishlist_screenshot.pngLook someone up on Rapleaf and if they have an Amazon Wishlist, you can click right through to view their interests. For example, I didn’t know that one of our co-founders, Vivek, is a fan of the television show 24. He’s also interested in buying the book The Long Tail – which I have already read. I found this information from his Wishlist - so next time I see Vivek around the office, I’m going to tell him how great of a book The Long Tail was or ask him what he thinks of Jack Bauer.

We hope to see the Amazon Wishlist feature become another great addition to Rapleaf’s online reputation profiles!