We recently gathered data and released stats on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform. We also gathered data on Facebook users. For instance, did you know:
- The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
- 52% of Facebook users are 18-25, whereas 40% of the users are 18-25 for the five container sites on the OpenSocial platform
- Facebook users tend to use 2.9 major social networking sites on average whereas users of OpenSocial container sites tend to use 2.7 major social networking sites
Full in-depth data below:
Facebook Users
- 2.6 million users identified in Rapleaf
- 63% female, 36% male
- 17% <18 yrs, 52% 18-25 yrs, 21% 26-35 yrs, 5% 36-45 yrs, 5% >45 yrs
- 2.9 major social networking sites used on average
- 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5
MySpace Users
- 11.3 million users identified in Rapleaf
- 63% female, 36% male
- 20% <18 yrs, 40% 18-25 yrs, 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs
- 2.4 major social networking sites used on average
- 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5
LinkedIn Users
- 0.8 million users identified in Rapleaf
- 38% female, 61% male
- 2% <18 yrs, 9% 18-25 yrs, 49% 26-35 yrs, 24% 36-45 yrs, 16% >45 yrs
- 3.2 major social networking sites used on average
- 16% are on Facebook, 25% are on MySpace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5
Friendster Users
- 2.3 million users identified in Rapleaf
- 58% female, 41% male
- 12% <18 yrs, 39% 18-25 yrs, 36% 26-35 yrs, 7% 36-45 yrs, 5% >45 yrs
- 3.0 major social networking sites used on average
- 10% are on Facebook, 44% are on MySpace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5
Plaxo Users
- 1.3 million users identified in Rapleaf
- 62% female, 37% male
- 16% <18 yrs, 39% 18-25 yrs, 24% 26-35 yrs, 10% 36-45 yrs, 11% >45 yrs
- 3.6 major social networking sites used on average
- 20% are on Facebook, 53% are on MySpace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5
Hi5 Users
- 4.5 million users identified in Rapleaf
- 60% female, 39% male
- 21% <18 yrs, 44% 18-25 yrs, 23% 26-35 yrs, 6% 36-45 yrs, 6% >45 yrs
- 2.8 major social networking sites used on average
- 13% are on Facebook, 43% are on MySpace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo
We currently have 60 million people in our databases and we searched those people across publicly accessible social networks, in which much of the data was obtained.
If there or any further inquiries on this data or other data we may have, please contact press@rapleaf.com
Also, developers may check out Rapleaf’s API v2 (for integrating people data into your site): http://www.rapleaf.com/developer
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November 13th, 2007 at 9:34 pm
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptWe recently gathered data and released stats on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform. We also gathered data on Facebook users. For instance, did you know: … […]
November 14th, 2007 at 7:28 am
[…] Statistics on Google’s OpenSocial platform end users and Facebook users […]
November 27th, 2007 at 3:59 pm
[…] LinkedIn doesn’t record age and gender information in their profiles, and if they’ve ever done a demographic survey that included it, they’ve been tight-lipped about publishing that information. But some new social networking user statistics from reputation service Rapleaf revealed some rather startling results. […]
December 3rd, 2007 at 8:56 pm
[…] Is Rapleaf making a difference in social networks? […]
January 7th, 2008 at 4:40 pm
[…] From looking at the data provided by Rapleaf, women are much bigger users of social networks then men. Much bigger. […]
February 7th, 2008 at 6:14 pm
[…] Rapleaf Releases Comparative Social Network Stats 7 02 2008 Rapleaf, the social network and reputation aggregator released some interesting stats they are seeing across six of the largest social networks (LinkedIN, Facebook, Hi5, MySpace, Plaxo and Friendster). […]
March 18th, 2008 at 7:54 pm
[…] Rapleaf, the social network and reputation aggregator released some interesting stats they are seeing across six of the largest social networks (LinkedIN, Facebook, Hi5, MySpace, Plaxo and Friendster). […]
March 31st, 2008 at 12:14 am
[…] Statistics on Google’s OpenSocial platform end users and Facebook users - RapLeaf, 11.13.07 […]
May 19th, 2008 at 6:57 pm
[…] behind the story.) No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTMLallowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> […]
May 20th, 2008 at 10:52 am
This study is based upon an analysis of the 60M Rapleaf registrants. Therefore, the overall study would seem to indicate that more women than men are are registered with Rapleaf and, so, more women than men are concerned about online reputation (Rapleaf’s business). Online reputation is a security topic, and men more so than women are technically security savvy. My estimation only… *** Rapleaf, if my assessment is true, then what is the margin of error in your findings?
Nonetheless, the analysis of the gender breakout by social network is not surprising, given the branding of each. (Is the Plaxo analysis for basic Plaxo or Plaxo Plus?).
This is not to diminish the validity of the study’s findings, merely to clarify the criteria.
May 20th, 2008 at 12:59 pm
Survey says: Women are more social than men
In November 2007, Rapleaf ( an online reputation service ) published the results of their survey , which
May 21st, 2008 at 8:53 am
This sounds more like an aggregation of comscore and other data vs. any kind of proprietary research. Is that correct? It’s a useful aggregation, but I think it’s a bit disingenuous the way it is positioned as proprietary research. In the BusinessWeek article it is positioned as a “Rapleaf Study” when it is really not. Curious how you would respond to that. I’m sure this post will get some more pickup now that the BW piece has been pushed out. Probably worth responding to the inevitable comments around that with details on the methodology and sources.
May 21st, 2008 at 9:06 am
[…] The “study” page on their site that is referenced in the article, amounts to an aggregation of data from other sources, none of which is quoted here by name. I suspect they utilized comScore data for most of the gender stuff. We may be wrong, but it looks like the only bit of Rapleaf-specific information here is the number of profiles they’ve aggregated from each of these sources e.g. 11.3 million (of the 13.2 million quoted in the article presumably) are MySpace users. […]
May 21st, 2008 at 10:07 am
Nice to see some details on hi5’s statistics. They’re much more of a power house than a lot of people realize and offer an incredible social media marketing opportunity for social savvy marketers.
May 23rd, 2008 at 6:04 am
[…] The article’s author Auren Hoffman who is CEO of Rapleaf states that Web 2.0 is all about being social. This is supposedly more appealing to women. Rapleaf and Business Week surveyed 13.2 million people and found that more women than men are using social media. […]
June 5th, 2008 at 3:31 pm
[…] According to a recent Rapleaf Study, both men and women use social networking sites in massive numbers, but it’s the women who are holding down the fort. […]
June 11th, 2008 at 6:49 am
[…] I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data is fascinating. […]
June 22nd, 2008 at 4:59 pm
[…] A little while ago, I came across an interesting article in Businessweek written by Auren Hoffman, CEO of Rapleaf: The Social Media Gender Gap, covering the results of a survey conducted by Rapleaf. What was interesting about it was that for once, the “gender gap” goes in the opposite direction of what one might think. […]