Author Archives: michael

Facebook Fan Page Analysis: The iPad (x3)

By michael | Published: March 8, 2010
With the iPad’s launch around the corner, we decided to analyze its top three Facebook fan pages (which are all named “The iPad”) to get better sense of the people interested in Apple’s newest device. Depending on which Facebook fan page you look at, iPad fans can either skew female, skew male, or be gender balanced. [...]
Posted in Rapleaf Studies | 1 Comment

Mashable Article: How Companies Are Using Social Media Data

By michael | Published: March 4, 2010
Yesterday, Mashable featured Rapleaf’s ability help companies reach target audiences and personalize customers’ experiences.  Here’s an excerpt from the article: Entities such as airlines, politicians, and even non-profits can use [social media] data for finding new customers or targeting products to existing ones. Financial services companies such as banks and lenders are also using [...]
Posted in Rapleaf in the News | Leave a comment

Rapleaf Opening Offices in Chicago, New York

By michael | Published: February 11, 2010
It’s already been an exciting year for us with several developments on the new hires and product fronts, and it’s about to get even better with Rapleaf expanding across the country. Rapleaf’s home will always be in San Francisco (where we’ve been since 2006), but we just opened a Chicago office (led by Phil Davis, our [...]
Posted in Rapleaf Updates | Leave a comment

Rapleaf Welcomes Adithya Raghunathan, Our New Head of Product Management

By michael | Published: February 9, 2010
We’re excited to have Adithya Raghunathan join as Rapleaf’s Head of Product Management. Having worked in a variety of technology roles in financial services, education, security and international development, Adithya brings valuable experience in product planning, development, and marketing to Rapleaf. “I’m thrilled to be a part of a team of motivated, worldly, and clever folks [...]
Posted in Rapleaf Employees | Leave a comment

Rapleaf Webinar 2/25/2010: 9 Tips On How to Run Social Media Campaigns

By michael | Published: February 8, 2010
9 Tips on How To Run (And Not Run) Social Media Campagins Download the slides here. Want more effective social media campaigns? Come attend this free 30-minute webinar hosted by Rapleaf CEO Auren Hoffman. This webinar will share simple tips on how to: • Tie in social media to existing marketing channels • Avoid common pitfalls when launching campaigns Date: Thursday, February 25 Time: 2 pm [...]
Posted in Rapleaf Webinars | Leave a comment

Rapleaf’s Social Data Helps Advertisers Buy Audiences That Have Affinities With Brands

By michael | Published: February 3, 2010
In an interview with AdExchanger.com, Rapleaf CEO Auren Hoffman discusses how Rapleaf works with brand marketers in display advertising. Here’s an except from the article: AdExchanger.com: How are clients buying audience with Rapleaf’s help? And, do you work with demand-side platforms? Today, Rapleaf is plugged into several DSPs, and we work with several ad networks. We offer unique [...]
Posted in Rapleaf in the News | Leave a comment