Author Archives: michael

Rapleaf Webinar 3/23/2010: Marketing to Your Influencers

By michael | Published: March 10, 2010
Interested in word-of-mouth marketing and engaging your VIP customers? Come join our webinar. This free 30-minute webinar will discuss: • Ways to identify your influencers • Examples of influencer campaigns by other companies • How to launch simple campaigns Date: Tuesday, March 23 Time: 2 pm ET (11 am PT). Register for this webinar here. Missed our last webinar? Catch the full playback here: 9 Tips on [...]
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Facebook Fan Page Analysis: The iPad (x3)

By michael | Published: March 8, 2010
With the iPad’s launch around the corner, we decided to analyze its top three Facebook fan pages (which are all named “The iPad”) to get better sense of the people interested in Apple’s newest device. Depending on which Facebook fan page you look at, iPad fans can either skew female, skew male, or be gender balanced. [...]
Posted in Rapleaf Studies | 2 Comments

Mashable Article: How Companies Are Using Social Media Data

By michael | Published: March 4, 2010
Yesterday, Mashable featured Rapleaf’s ability help companies reach target audiences and personalize customers’ experiences.  Here’s an excerpt from the article: Entities such as airlines, politicians, and even non-profits can use [social media] data for finding new customers or targeting products to existing ones. Financial services companies such as banks and lenders are also using [...]
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Rapleaf Opening Offices in Chicago, New York

By michael | Published: February 11, 2010
It’s already been an exciting year for us with several developments on the new hires and product fronts, and it’s about to get even better with Rapleaf expanding across the country. Rapleaf’s home will always be in San Francisco (where we’ve been since 2006), but we just opened a Chicago office (led by Phil Davis, our [...]
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Rapleaf Welcomes Adithya Raghunathan, Our New Head of Product Management

By michael | Published: February 9, 2010
We’re excited to have Adithya Raghunathan join as Rapleaf’s Head of Product Management. Having worked in a variety of technology roles in financial services, education, security and international development, Adithya brings valuable experience in product planning, development, and marketing to Rapleaf. “I’m thrilled to be a part of a team of motivated, worldly, and clever folks [...]
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Rapleaf Webinar 2/25/2010: 9 Tips On How to Run Social Media Campaigns

By michael | Published: February 8, 2010
9 Tips on How To Run (And Not Run) Social Media Campagins Download the slides here. Want more effective social media campaigns? Come attend this free 30-minute webinar hosted by Rapleaf CEO Auren Hoffman. This webinar will share simple tips on how to: • Tie in social media to existing marketing channels • Avoid common pitfalls when launching campaigns Date: Thursday, February 25 Time: 2 pm [...]
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