Author Archives: michael

Miami Heat’s Three Kings on Twitter [INFOGRAPHIC]

By michael | Published: August 16, 2010
The Miami Heat are one of the most anticipated NBA teams to watch this upcoming season, thanks to its star trio of Chris Bosh, Dwyane Wade, and LeBron James. These players also happen to be some of the most popular celebrities on Twitter. Who are their followers and what do they look like? Click on [...]
Posted in Rapleaf Studies | Leave a comment

Why IP Tracking Is A Bad Idea

By michael | Published: July 30, 2010
Here is a recent AdExchanger.com post by Rapleaf CEO Auren Hoffman discussing some of the privacy issues surrounding the tracking IP addresses, why it should be regulated, and why using browser cookies is a better alternative. Below is the full excerpt: IP addresses are the fabric of the Internet— they are the “To” and “From” [...]
Posted in Online Advertising, Privacy Related Uses, Rapleaf Updates, Rapleaf in the News | Tagged , | Leave a comment

How to Develop an Integrated Marketing Strategy

By michael | Published: July 29, 2010
How to Develop an Integrated Marketing Strategy This 20-minute webinar will share simple tips on the: • Importance of integrated marketing • Rise of content marketing • New advertising solutions that can help you acquire more customers Interested in integrating your marketing? Contact us for more info: info@rapleaf.com
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The Science Beyond Rapleaf’s Anonymization

By michael | Published: July 21, 2010
Here is a blog post from our awesome engineering team that discusses how we’re working on anonymizing large amounts of data, which is the backbone of our display advertising solution. While the blog entry delves into some technical details, it provides a good overview of our vision and focus on safeguarding information. Privacy is an incredibly [...]
Posted in Rapleaf Updates | Leave a comment

Why Online Advertising Should Be Regulated

By michael | Published: June 14, 2010
In a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so will help promote growth of the industry overall. Below is the full excerpt: The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model [...]
Posted in Online Advertising, Privacy Related Uses, Rapleaf in the News | Leave a comment

How Businesses are Using Rapleaf

By michael | Published: June 7, 2010
1. Gaining social insight + socializing CRM databases The first step towards better marketing is a better understanding of your customers, and companies are using Rapleaf to discover the “Four Ws” of their audience in order to personalize interactions and socializing CRM systems: Who: demographics, occupation, location and more What: interests, brand affinities, lifestyles, and influence Where: social sites [...]
Posted in Tips | 1 Comment

  • About Rapleaf

    Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.