Author Archives: michael

Rapleaf Opening Offices in Chicago, New York

By michael | Published: February 11, 2010
It’s already been an exciting year for us with several developments on the new hires and product fronts, and it’s about to get even better with Rapleaf expanding across the country. Rapleaf’s home will always be in San Francisco (where we’ve been since 2006), but we just opened a Chicago office (led by Phil Davis, our [...]
Posted in Rapleaf Updates | Leave a comment

Rapleaf Welcomes Adithya Raghunathan, Our New Head of Product Management

By michael | Published: February 9, 2010
We’re excited to have Adithya Raghunathan join as Rapleaf’s Head of Product Management. Having worked in a variety of technology roles in financial services, education, security and international development, Adithya brings valuable experience in product planning, development, and marketing to Rapleaf. “I’m thrilled to be a part of a team of motivated, worldly, and clever folks [...]
Posted in Employees | Leave a comment

Nine Tips On How to Run Social Media Campaigns

By michael | Published: February 8, 2010
9 Tips on How To Run (And Not Run) Social Media Campagins Want more effective social media campaigns? Come attend this free 30-minute webinar hosted by Rapleaf CEO Auren Hoffman. This webinar will share simple tips on how to: • Tie in social media to existing marketing channels • Avoid common pitfalls when launching campaigns
Posted in Webinars | 1 Comment

Rapleaf’s Social Data Helps Advertisers Buy Audiences That Have Affinities With Brands

By michael | Published: February 3, 2010
In an interview with AdExchanger.com, Rapleaf CEO Auren Hoffman discusses how Rapleaf works with brand marketers in display advertising. Here’s an except from the article: AdExchanger.com: How are clients buying audience with Rapleaf’s help? And, do you work with demand-side platforms? Today, Rapleaf is plugged into several DSPs, and we work with several ad networks. We offer unique [...]
Posted in Rapleaf in the News | Leave a comment

Fact: Tweeting Does Not Affect Your Credit Score

By michael | Published: January 27, 2010
Despite some recent reports claiming otherwise, what you post on Twitter, Facebook, and other social media sites does not impact your credit score. A recent SmartMoney article clarifies how banks and financial firms use social media information, saying that it’s limited to use by “marketing departments – as opposed to those charged with making credit and lending [...]
Posted in Rapleaf Updates | 2 Comments

Rapleaf and Loyalty Lab Partner To Enhance Loyalty Programs With Social Data And Customer Influence

By michael | Published: January 27, 2010
Rapleaf is proud to partner with Loyalty Lab to boost customer loyalty marketing programs. Below is the full press release from PRweb: Loyalty Lab, the leading provider of high-engagement CRM, loyalty and rewards platforms for consumer-focused companies, today announced its integrated partnership with Rapleaf. Leveraging Rapleaf’s capabilities as the largest provider of social data, Loyalty Lab now [...]
Posted in Rapleaf Updates | Leave a comment

  • About Rapleaf

    Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.