In this last study of our email analysis series, we looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online.
We found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. Twitter is the third-most popular social network, followed by LinkedIn.
Here are the results:
Social Network Memberships of AOL, Gmail, Hotmail, and Yahoo Email Users
Highlights
- Over 29% of AOL and Gmail’s user base have Facebook memberships, but only around 13% have MySpace memberships
- Around 20% of Hotmail and Yahoo users are on Facebook and MySpace
- On a percentage basis, Twitter and LinkedIn are more than twice as popular with Gmail users as they are with AOL, Hotmail, and Yahoo users
MySpace, Twitter, and LinkedIn vs. Facebook
The table below shows the popularity of MySpace, Twitter, and LinkedIn with these email users as a percentage of Facebook’s popularity. For example, the number of AOL users on MySpace is only 43% of the number of AOL users on Facebook.
Highlights
- Twitter is around 4-5x less popular than Facebook with AOL, Hotmail, and Yahoo users
- Hotmail and Yahoo users tend to have similar social network preferences
Concluding Remarks
Facebook is the most popular social network with AOL, Gmail, Hotmail, and Yahoo user base, although MySpace rivals Facebook’s popularity with Hotmail and Yahoo users. In general, Twitter’s adoption still pales in comparison with Facebook and MySpace, although it will be interesting to see how Twitter’s growth affects its popularity in the near future. LinkedIn’s popularity is lowest among these email users, which might be attributed to an increased likelihood that LinkedIn users register for membership with their business emails instead.
Interested in better understanding your consumers’ social network habits?
We’d be happy to help – to find out what we can tell you about your audience, contact us at info@rapleaf.com.
One Comment
Very cool info. Was engagement a factor in this at all, or simply just registrations? Would be interesting to see.
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Social Insight Into AOL, Gmail, Hotmail, and Yahoo Email Users http://is.gd/6xIxH http://is.gd/6xIBD http://is.gd/6xIuJ
RT @InfinityDirect Social Insight Into #AOL, #Gmail, #Hotmail & #Yahoo Email Users. Social Network memberships. http://tinyurl.com/yg4cvvn
Social Insight Into #AOL, #Gmail, #Hotmail & #Yahoo Email Users. Social Network memberships. http://tinyurl.com/yg4cvvn
Social Insight Into #AOL, #Gmail, #Hotmail, & #Yahoo Email Users. Part 3: Social Network memberships. http://tinyurl.com/yg4cvvn
Interesting! RT @jacobsloan: if you're using Gmail, you're more likely to have a Twitter account and dislike MySpace http://bit.ly/8tFeiO
So basically, if you're using Gmail, you're far more likely to have a Twitter account and dislike MySpace (Same link: http://bit.ly/8tFeiO)
AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally http://bit.ly/8tFeiO
RT @jamiet: 29% of GMail users are on Facebook http://bit.ly/5NdXZ4 Would have thought that would be MUCH higher (hat-tip @marcusschmidt)
Where do AOL, Gmail, Hotmail, and Yahoo users spend time online? http://bit.ly/8UX9ju
RT @MarcusSchmidt: Social Insight in2 AOL,Hotmail, & Yahoo Eml Users Pt. 3: Social Ntwrk mbershps http://bit.ly/5WKTFu
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