Yesterday, Mashable featured Rapleaf’s ability help companies reach target audiences and personalize customers’ experiences. Here’s an excerpt from the article:
Entities such as airlines, politicians, and even non-profits can use [social media] data for finding new customers or targeting products to existing ones. Financial services companies such as banks and lenders are also using the same datamining services for marketing purposes and to make lending decisions. For instance, certain types of credit products, which fit your personality, could be marketed specifically to you.
If they can learn more about their customer, then they can personalize an experience for that customer, according to CEO Auren Hoffman. He said consumers are already expecting this high level of service, and that it’s all about the product, service, and experience that you would prefer.
Read the entire Mashable article here.
