Based on the stats below, what’s wrong with this picture? Well, the chart title might have given it away…In any case, the glaring conclusion is that most marketers still do not know or make use of simple demographics such as the age and gender makeup of their customers (according to a MarketSherpa study). It is understandable [...]
Author Archives: Caitlin
Most Marketers Don’t Utilize Age and Gender for their Subscribers…Still.
Posted in Uncategorized 1 Comment
Personalization vs. Customization
People often use the words personalization and customization interchangeably. But there is a subtle difference between the two that can have a great impact on our lives. Customization is explicitly stating your interests and preferences with whom you are interacting, from the barrista at Starbucks to your favorite web app to your favorite music service. [...]
Posted in Personalization 3 Comments
The State of Email Marketing [Infographic]
A few surprising statistics about email marketing today: 83% of people check email first on a business day 72% check 6 or more times per day (I’m well about this, no doubt) 88% of people surveyed check their email via a mobile device What surprises you most? Thanks to Social Times and our friends [...]
Posted in Tips 5 Comments
The Evolution of Email Marketing & Social CRM
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are even taking it a step further and integrating with e-commerce systems and/or web analytics data to [...]
Posted in Tips 5 Comments
Want Better Email Marketing Results? It’s in the Data!
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered, it’s critical now to focus on targeting your emails to a tailored audience in order to limit [...]
Posted in Personalization, Tips 3 Comments
Rapleaf Data in Action-It’s that Simple!
We love showcasing products and use-cases of our data, and here is one that may need your help! Simple Relevance, one of our first-round winners of the Personalization Fund, is looking for companies interested in trying out the future of e-commerce personalization. Simple Relevance built an easy to use platform that allows businesses to personalize communication to their customers through [...]
Posted in Uncategorized 4 Comments
The History of Email, from Then to Now.
It’s certainly come a long way! Data from Focus.com, 2010
Posted in Personalization 1 Comment
The A, B & C of Email Marketing in 2012
The following is a guest post from Johnathan Conlon, an Email Operations Manager at one of the world’s largest publishing houses in London. As 2011 starts to become a fading memory, I could reflect on a year filled with talk of social, mocial and all the other buzzwords we threw around last year as the [...]
Posted in Tips 12 Comments
9 Email-Related Companies To Watch In 2012
Based off their Email Marketing Summit, which occurred in early December of 2011, Media Post compiled a great list of Email-Related companies to watch for this upcoming year. While we are thrilled to make the list ourselves, be sure to check out the other cool companies on the rise for 2012! The following companies (including yours truly) offer [...]
Posted in Rapleaf Updates, Tips 7 Comments
Our InstantData Video-New and Improved
Check out our new and improved video and see how InstantData works–featuring our new interface! Head on over to Rapleaf and try InstantData today!
Posted in Rapleaf Updates 1 Comment