Author Archives: michael

Opting out of Rapleaf

By michael | Published: October 25, 2010

There have been a lot of questions about how online users can opt out of Rapleaf’s data system.  We are pretty proud of our industry leading position providing users complete control of their information. We understand that you might not want personalized content. We provide two options for people to opt out of the Rapleaf [...]

Posted in Privacy Related Uses | 1 Comment

Rapleaf is Not a Tracking Company: Tracking versus Relevance

By michael | Published: October 25, 2010

In recent media coverage, Rapleaf has been referred to as a “tracking company,” leading many to rightfully be confused about what we do and the technology space we operate in.  The fact is that Rapleaf does not collect any tracking information about the online community: we do not collect or store any tracking data and we [...]

Posted in Privacy Related Uses | 1 Comment

Rapleaf, Personalization, and Privacy

By michael | Published: October 24, 2010

Updated: There has been a lot of press recently about Rapleaf’s efforts to personalize experiences for consumers. The following are some thoughts by Rapleaf’s CEO Auren Hoffman: Rapleaf is working on delivering safe personalization to millions of people. We believe that a more personalized world is a more helpful, efficient, and respectful world. Today, Rapleaf [...]

Posted in Privacy Related Uses, Rapleaf in the News | 5 Comments

Rapleaf CEO’s Thoughts on the Importance of Online Anonymity

By michael | Published: September 29, 2010

Update-11.4.11:  This article reflects our policies as of Fall 2010.  Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we’re always committed to certain fundamental privacy principles:  that users have control over their data, [...]

Posted in Online Advertising, Privacy Related Uses | 1 Comment

Why Unique Identifiers Should Not Be Used in Cookies

By michael | Published: September 13, 2010

Update-11/4/11:  This article reflects our policies as of Fall 2010.  Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we’re always committed to certain fundamental privacy principles:  that users have control over their data, [...]

Posted in Online Advertising, Privacy Related Uses | 1 Comment

Miami Heat's Three Kings on Twitter [INFOGRAPHIC]

By michael | Published: August 16, 2010

The Miami Heat are one of the most anticipated NBA teams to watch this upcoming season, thanks to its star trio of Chris Bosh, Dwyane Wade, and LeBron James. These players also happen to be some of the most popular celebrities on Twitter. Who are their followers and what do they look like? Click on [...]

Posted in Rapleaf Studies | Leave a comment

Why IP Tracking Is A Bad Idea

By michael | Published: July 30, 2010

Update-11.4.11:  This article reflects our policies as of Fall 2010.  Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we’re always committed to certain fundamental privacy principles:  that users have control over their data, [...]

Posted in Online Advertising, Privacy Related Uses, Rapleaf in the News, Rapleaf Updates | Tagged , | 1 Comment

How to Develop an Integrated Marketing Strategy

By michael | Published: July 29, 2010

How to Develop an Integrated Marketing Strategy This 20-minute webinar will share simple tips on the: • Importance of integrated marketing • Rise of content marketing • New advertising solutions that can help you acquire more customers Interested in integrating your marketing? Contact us for more info: info@rapleaf.com

Posted in Webinars | Tagged , | Leave a comment

The Science Behind Rapleaf’s Anonymization

By michael | Published: July 21, 2010

Here is a blog post from our awesome engineering team that discusses how we’re working on anonymizing large amounts of data, which is the backbone of our display advertising solution. While the blog entry delves into some technical details, it provides a good overview of our vision and focus on safeguarding information. Privacy is an [...]

Posted in Privacy Related Uses, Rapleaf Updates | 2 Comments

Why Online Advertising Should Be Regulated

By michael | Published: June 14, 2010

In a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so will help promote growth of the industry overall. Below is the full excerpt: The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric [...]

Posted in Online Advertising, Privacy Related Uses, Rapleaf in the News | Leave a comment

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