Author Archives: michael

1. Gaining social insight + socializing CRM databases The first step towards better marketing is a better understanding of your customers, and companies are using Rapleaf to discover the “Four Ws” of their audience in order to personalize interactions and socializing CRM systems: Who: demographics, occupation, location and more What: interests, brand affinities, lifestyles, and [...]

Despite all the buzz about social CRM and how it will transform how companies do business, there is still a lot of confusion about what exactly social CRM is. That’s not surprising as social CRM actually consists of many, divided parts (which is discussed at length in the Altimeter Report below). For example, while Rapleaf [...]

The political campaign space is ripe with innovation as politicos and technologists alike seek to find more efficient ways to create awareness, reach the right constituents, and ultimately win elections. As primary season gets into full-swing and campaigns across the country prepare for the November 2010 general election, we at Rapleaf’s Political Division believe that [...]

In a time where people are drowning in information, these four tools aim to personalize your web surfing and email experience. You’d be surprised at how much more enjoyable being online can be — and how much better you can manage your personal and business relationships — with these tools. #1 StumbleUpon:  Get Your Own [...]

With the average inbox easily getting more than 40 new emails every day, it’s no surprise that people are drowning in emails. Even if you think your emails are important, people will probably ignore them (or scan them in under 2 seconds before deleting them) — everybody thinks the email they send is the most [...]