People often use the words personalization and customization interchangeably. But there is a subtle difference between the two that can have a great impact on our lives. Customization is explicitly stating your interests and preferences with whom you are interacting, from the barrister at Starbucks to your favorite web app to your favorite music service. [...]
Category Archives: Personalization
Want Better Email Marketing Results? It’s in the Data!
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered, it’s critical now to focus on targeting your emails to a tailored audience in order to limit [...]
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The History of Email, from Then to Now.
It’s certainly come a long way! Data from Focus.com, 2010
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The Next Level of Personalized Shopping
The following is a post written by Erik Severinghaus, Founder & CEO over at KoalaDeal. KoalaDeal integrated with Rapleaf and has been using our data to build analysis and correlations associated with online shopping habits. Check out what they have been up to: A few weeks ago, Rapleaf was kind enough to invite KoalaDeal to blog [...]
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The Next Frontier in Social Data Analytics
The following is a summary of a piece, Making Sense of Social Data, which was recently published in Deloitte’s Review. In the world of technology and innovation today, there is no doubt one topic that continues to be a hot concept- the rise of data. In particular, it’s forcing businesses to rethink how they understand, reach and even [...]
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Startup America Partnership Open for Business
The tech industry is booming and we’re witnessing the emergence of a vibrant ecosystem where companies that could potentially change the world are starting everyday. We decided we wanted to help contribute…so that’s exactly what we did. Rapleaf joined Startup America Partnership and donated $1 million dollars of data to offer participating startups the chance to leverage personalization [...]
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Our First Ever #pzchat: Recap!
Last Thursday we hosted our first ever Personalization Chat (#pzchat) to fuel an ongoing discussion of personalization. A number of our friends from the Personalization Summit took part, as well as several new faces. We introduced a new question every 10 minutes and watched as the conversation took a life of its own. We started off [...]
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What is Rapleaf? (The ultimate answer for an email address)
We are the email guys. We have been, are, and will always be the greatest and most precise information on an email address. We can tell you something (or lots of things) about an email address (and the person behind that email address). Yeah, we also have deep information on postal addresses, social network IDs, [...]
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JangoMail Enhances Email Marketing With Rapleaf
JangoMail’s web-based e-mail broadcast and marketing system offers a unique marketing platform enabling brands to create and monitor advanced, custom newsletters to effectively message your audience base. Rated as a Top-Ten Web Service, JangoMail continually looks to stay ahead of the crowd and introduce new features to improve their email campaign software. We are excited to [...]
Also posted in Rapleaf Updates 4 Comments
Mashing up Email Marketing with Interactive Email
The following is a guest blog post by Darren Lancaster, Co-Founder & President of GroupVine, who utilizes Rapleaf data to help transform today’s most ubiquitous, simple, and comfortable communication medium – email – from a static to an interactive environment. Follow him: @thecommunityguy In a recent post commenting on the 2011 Personalization Summit (hosted by Rapleaf [...]
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