We thought it would be interesting to see what you can learn about a person from their email, so we decided to compare demographics and online behavior of people who use the four most popular internet email clients: AOL, Gmail, Hotmail, and Yahoo mail. For this study, we sampled 120,000 users with @aol.com, @gmail.com, @hotmail.com, and [...]
Category Archives: Rapleaf Studies
Rapleaf Study on Demographics, Online Activity of Twitter Influencers in CPG’s Customer List
A few weeks ago, we analyzed trends in Twitter followers within the customer list of a leading consumer packaged goods (CPG) company and found that the most popular users pick up more followers and pick them up at a faster rate. Who are these Twitter influencers and what do they look like? To answer this [...]
Posted in Rapleaf Studies 11 Comments
Rapleaf Study on Trends in Twitter Followers Between Late March and Mid-June 2009
Recently, we helped one of the world’s largest consumer packaged goods companies identify the most influential and connected Twitter users within their customer list for word-of-mouth marketing. Since part of our analysis involved studying how profiles of their customers on Twitter changed between late March and mid-June of this year, we thought it would be [...]
Rapleaf Study on Popularity of Twitter Clients
Given the myriad of Twitter clients available, we wanted to see which ones are the most popular. So, we studied the 20 most recent tweets from over 4 million Twitter users. Here’s what we found: Most Popular Twitter Clients (as % of Tweets Sent) Highlights Two-thirds of tweets are updated using computers at twitter.com; the [...]
Rapleaf Study on Twitter Use and Tweet Distribution
Twitter continues to grow at an impressive rate with a 16% jump in visits from May to June. With studies suggesting that the majority of Twitter users are not active participants, we thought it would be interesting to study tweeting behavior in more detail. So, we sampled over 4 million Twitter users and analyzed the [...]
Rapleaf Study: Popularity and fan demographics of Michael Jackson, The Beatles, Elvis, and Madonna across social media
Michael Jackson’s death on June 25, 2009 triggered a record-breaking social media explosion as Twitter, YouTube, blogs, search engines, and online news sites were flooded with traffic about his passing. Here at Rapleaf, we thought it would be interesting to gauge the King of Pop’s online popularity and fan base before the social media outburst, [...]
Posted in Rapleaf Studies 13 Comments
Rapleaf Study on Social Network Users: Sports fans are friendly and women love hockey
A recent study on 2.8 million basketball, baseball, and hockey fans across social network offered some insight on demographic differences between fans online. For example, despite being fewer in number, hockey fans tend to be the most gender-balanced and also the best-connected. Here are some highlights from the study: Women fans have the largest presence [...]
Posted in Rapleaf Studies Tagged online demographics, online fans, Social Media, social media data, social network, sports fan 1 Comment
Rapleaf Study on Social Network Users in Swing States: Myspace is the melting pot of social networks, Hi5 is favored in New Mexico
Rapleaf recently-published a study analyzing social network usage of over 9 million users in 13 swing states. Results of the study revealed discrepancies in demographic and social network preferences between the states’ online citizens. The following are some of the study’s key findings: Top social networks with significant presence in the swing states are Myspace [...]
Posted in Rapleaf Studies Tagged bebo, facebook, hi5, myspace, Social graph, Social Media, social network, young voters 1 Comment