A few surprising statistics about email marketing today: 83% of people check email first on a business day 72% check 6 or more times per day (I’m well about this, no doubt) 88% of people surveyed check their email via a mobile device What surprises you most? Thanks to Social Times and our friends [...]
Category Archives: Tips
The Evolution of Email Marketing & Social CRM
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are even taking it a step further and integrating with e-commerce systems and/or web analytics data to [...]
Posted in Tips 4 Comments
Want Better Email Marketing Results? It’s in the Data!
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered, it’s critical now to focus on targeting your emails to a tailored audience in order to limit [...]
Also posted in Personalization 3 Comments
The A, B & C of Email Marketing in 2012
The following is a guest post from Johnathan Conlon, an Email Operations Manager at one of the world’s largest publishing houses in London. As 2011 starts to become a fading memory, I could reflect on a year filled with talk of social, mocial and all the other buzzwords we threw around last year as the [...]
Posted in Tips 9 Comments
9 Email-Related Companies To Watch In 2012
Based off their Email Marketing Summit, which occurred in early December of 2011, Media Post compiled a great list of Email-Related companies to watch for this upcoming year. While we are thrilled to make the list ourselves, be sure to check out the other cool companies on the rise for 2012! The following companies (including yours truly) offer [...]
Also posted in Rapleaf Updates 7 Comments
What Will 2012 Mean for Email Marketers?
Our last post on 2012 email marketing predictions got some marketers thinking about their own predictions. The following is a guest post from Remy Bergsma, who works as a community manager providing the user community of his company’s email marketing platform with email marketing insights through blog posts, training sessions and videos to help them reach their goals: Writing [...]
Posted in Tips 10 Comments
6 Email Marketing Predictions for 2012
As we officially make our way into 2012, (Happy New Year!) not only are new resolutions being made, but also the latest predictions for what new trends will emerge and stick in the upcoming 12 months in email marketing. Will email remain a key channel for communication? Will social media continue to become a key [...]
Posted in Tips 10 Comments
Want to Increase Your Email Marketing Results?
Constant Contact is the number one email platform for small businesses. With over 350,000 customers, Constant Contact helps small organizations grow their businesses by building stronger customer relationships. Rapleaf is a trusted partner of Constant Contact, working inside their platform to help users easily segment their list and learn more about their subscribers. Looking for ways [...]
Also posted in Uncategorized 2 Comments
8 Trends Shaping the Future of Email Marketing
As 2011 comes to an end, the role of email marketing in today’s world has been seen as a key focus for brands over the last 12 months. The constant changes and drastic updates over the year made us wonder: What will the email world look like a year from now? These are exciting times for [...]
Posted in Tips 5 Comments
The Evolution of Spam [INFOGRAPHIC]
Great infographic on the evolution of spam, brought to you by our email marketing platform, Marketo. Be sure to check out their best practices at the bottom so your only type of spam comes from a can, not your emails. Enjoy!
Posted in Tips 8 Comments