Category Archives: Tips

As we officially make our way into 2012, (Happy New Year!) not only are new resolutions being made, but also the latest predictions for what new trends will emerge and stick in the upcoming 12 months in email marketing.  Will email remain a key channel for communication? Will social media continue to become a key [...]

As 2011 comes to an end, the role of email marketing in today’s world has been seen as a key focus for brands over the last 12 months. The constant changes and drastic updates over the year made us wonder: What will the email world look like a year from now? These are exciting times for [...]

Great infographic on the evolution of spam, brought to you by our email marketing platform, Marketo. Be sure to check out their best practices at the bottom so your only type of spam comes from a can, not your emails.  Enjoy!

The following is a guest post by Elyse Tager, West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Small business owners tell us that they’re [...]

Is A,B,C really as easy as 1,2,3?! Maybe, but mastering the art of the email can be a tricky thing. Marketo, our revenue performance management platform, makes it a little easier for you. Check out their version of the Jackson 5 for emails below. From A–>Z, here they are for ya, Introducing: the ABC’s of Email Marketing. Adapt. [...]

The following is a guest post by , Erik Severinghaus, Founder & CEO of Koala Deal. KoalaDeal is a simple tool that learns about your interests and past purchases and uses that information to find matching deals from the most popular deals sites. So much of the internet is a mess. Whether it’s news, comedy, or [...]

The following is a guest blog post from GetContact.Info or GCI, is a new company that has created an innovative way to exchange information faster by creating  your own virtual contact card with all your social media affiliations in one place. Everyone dreams about BYOB. No, not “bring your own booze,” but “be your own [...]

Personalization is changing marketing, and marketers are beginning to understand that one-size-fits-all campaigns might not be the most effective type of marketing. According to new data released by eMarketer, when it comes to effectiveness, personalizing email marketing campaigns may be the way to go. Research conducted by web content management provider EPiServer in March reveals that one-third [...]