Category Archives: Uncategorized

The following is a guest blog post by Kara Trivunovic, Sr. Dir of Strategic Services at StrongMail (a leader in email marketing).  StrongMail utilizes Rapleaf data to allow their customers (Travelocity, Zappos, IHG, and more) to leverage email marketing with data insight to personalize and build meaningful customer connections. Right-time email marketing is one of the hottest [...]

Rapleaf recently secured a partnership with LivePerson, bringing personalization to the world of online chat. LivePerson, Inc., the leader in Intelligent Engagement Solutions, enables top brands to create meaningful online connections with their customers. With their comprehensive live chat platform, LivePerson partners, including Home Depot, Crate & Barrel, 1-800-Flowers and more, extend and integrate core [...]

With so much talk centered on personalization lately, it’s hard not to notice how much personalization surfaces in our daily lives. It is a proven fact that when you receive an email that has your name on it, you feel more attached and certainly more special then with a generic email. A gift personalized with your initials is [...]

Making decisions, learning a lot, and reaping the fruits of one’s labor are things most people would love to do on the job. Rapleaf’s own Travis May was recently featured in VentureBeat, discussing his career search upon graduation and how he saw more opportunities to work for a start-up after graduation precisely for the opportunity available to young people for ownership [...]

GreenRope simplifies life for your business, bringing email, social networks, websites, and more into one convenient place. Green Rope recently plugged Rapleaf data into their existing CRM platform to provide customers with insight into their contacts database for more personalized campaigns. Their easy-to-use, intuitive interface allows businesses to manage email marketing, CRM, events, projects, websites, e-commerce, and [...]

With the Final Four around the corner, Rapleaf looked into its database to learn more about the starring teams’ hometowns. We sampled publicly-available data from the greater Indianapolis, Richmond, Storrs and Lexington areas, and compared the brands of snacks and beverages popular in each area. The results: Lays beat out all the other snacks for all [...]

We are always interested in hearing about how other people are leveraging Rapleaf data to build great personalization applications and features. One tech blogger, Chicago Hacks, recently built off our “Insight” Spreadsheet, which allows individuals to enter emails into an Excel spreadsheet and get data instantly. He took this windows-only feature to enable it with Google and [...]

With a variety of avenues for exposure to thousands of key industry representatives, #SXSW fosters an environment for numerous successful startup launches every year. In past, we have seen many popular startups introduced, and we expect this year to be no different. One in particular is gaining a lot of traction and attention with a [...]