Category Archives: Online Advertising

Why Flash Cookies Should Be Banned for Advertising

By Auren Hoffman | Published: August 31, 2010
The ad industry, with leadership from groups like the IAB and NAI, is working hard to evolve and is gaining momentum by prioritizing transparency and privacy, spreading awareness and giving people more choice and control over how they want to participate.  As we make progress, certain practices become obvious candidates for change and at the top of the [...]
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Why IP Tracking Is A Bad Idea

By michael | Published: July 30, 2010
Here is a recent AdExchanger.com post by Rapleaf CEO Auren Hoffman discussing some of the privacy issues surrounding the tracking IP addresses, why it should be regulated, and why using browser cookies is a better alternative. Below is the full excerpt: IP addresses are the fabric of the Internet— they are the “To” and “From” [...]
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Why Online Advertising Should Be Regulated

By michael | Published: June 14, 2010
In a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so will help promote growth of the industry overall. Below is the full excerpt: The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model [...]
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  • About Rapleaf

    Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.