Monthly Archives: September 2010

Safe Onlining

By greg | Published: September 29, 2010

One of Rapleaf’s key services is helping marketing companies bring data they have traditionally used in offline contexts to the online world in a privacy-centric way. We have an internal name for this: “safe onlining”. Safe Onlining: What Is it? Many companies have marketing databases that have been gathered offline—for example, from customer surveys or [...]

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Security Best Practices at Rapleaf

By sylvain | Published: September 28, 2010

As a security professional I’ve gotten to work on systems from large banks to hospitals to government agencies, and even for the President of the United States. My background also has a healthy dose of cutting edge startups at every stage of growth, so when I came to Rapleaf I expected to walk into the [...]

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Why Rapleaf Does Not Use Unique Identifiers in Cookies

By greg | Published: September 10, 2010

Update-11/4/11:  This article reflects our policies as of Fall 2010.  Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we’re always committed to certain fundamental privacy principles:  that users have control over their data, [...]

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