Author Archives: greg

Safe Onlining

By greg | Published: September 29, 2010

One of Rapleaf’s key services is helping marketing companies bring data they have traditionally used in offline contexts to the online world in a privacy-centric way. We have an internal name for this: “safe onlining”. Safe Onlining: What Is it? Many companies have marketing databases that have been gathered offline—for example, from customer surveys or [...]

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Why Rapleaf Does Not Use Unique Identifiers in Cookies

By greg | Published: September 10, 2010

Update-11/4/11:  This article reflects our policies as of Fall 2010.  Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we’re always committed to certain fundamental privacy principles:  that users have control over their data, [...]

Posted in Anonymouse | Tagged , , | 9 Comments

Anonymouse

By greg | Published: July 20, 2010

Update-11/4/11:  This article reflects our policies as of Fall 2010.  Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we’re always committed to certain fundamental privacy principles:  that users have control over their data, [...]

Posted in Anonymouse | Tagged , | 15 Comments

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