Mike Arrington has an interesting write-up on Rapleaf today …

mike concludes his post with:

If Rapleaf succeeds in their plans, it will make the Internet a better place to do business. And Rapleaf won’t be limited to online transactions - there is no reason that transactions occuring offline can’t be measured by Rapleaf as well. The fact that an identifier can also be a phone number tells me that Rapleaf is already thinking this way.

our goal is exactly what Mike said … to make the world a little better place to do business. and with your help we just might succeed …