Tag Archives: Social Media

Rapleaf Study: Most Common First, Last, and Full Names on Facebook

By michael | Published: June 22, 2009
Facebook is not only one of the largest communities online, it’s also one of the most cosmopolitan.  Wouldn’t it be interesting to see what the most common names are on a social network with such vast reach?  We thought so too, so one of our engineers spent a few hours during “Hackleaf” – our choose-your-own-project-for-a-day [...]
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Rapleaf, Social Graph Research, and Online Friendships in Latest BusinessWeek

By michael | Published: June 2, 2009
Rapleaf was mentioned in yesterday’s BusinessWeek article discussing the resources companies are pouring  into studying the social graph as they begin to recognize the value of online friendships. Just a few years ago, the primary business value of friends was for our personal use, including identifying new business opportunities, getting introduced to potential clients, and seeking [...]
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Rapleaf Study on Social Network Users: Sports fans are friendly and women love hockey

By michael | Published: May 19, 2009
A recent study on 2.8 million basketball, baseball, and hockey fans across social network offered some insight on demographic differences between fans online.  For example, despite being fewer in number, hockey fans tend to be the most gender-balanced and also the best-connected. Here are some highlights from the study: Women fans have the largest presence in the [...]
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Rapleaf, Sun Microsystems Host First Social Graph Symposium to Explore Applications of Social Graph

By michael | Published: May 19, 2009
Yesterday, Rapleaf and Sun Microsystems sponsored the first symposium dedicated to exploring the social graph and its impact on future businesses and consumers. Over one hundred of the top thought leaders, executives, and experts on the social graph attended the all-day event at Sun Microsystem’s Menlo Park campus to discuss research on the social graph [...]
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Rapleaf Study on Social Network Users in Swing States: Myspace is the melting pot of social networks, Hi5 is favored in New Mexico

By michael | Published: October 28, 2008
Rapleaf recently-published a study analyzing social network usage of over 9 million users in 13 swing states. Results of the study revealed discrepancies in demographic and social network preferences between the states’ online citizens. The following are some of the study’s key findings: Top social networks with significant presence in the swing states are Myspace and Facebook, [...]
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  • About Rapleaf

    Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.