Tag Archives: social network insight

Social Insight Into AOL, Gmail, Hotmail, and Yahoo Email Users – Part 3: Social Network memberships

By michael | Published: November 16, 2009
In this last study of our email analysis series, we looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online. We found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. Twitter is the [...]
Posted in Rapleaf Studies | Also tagged , , , | 13 Comments

Social Insight Into AOL, Gmail, Hotmail, and Yahoo Email Users – Part 2: Social Media Profiles and Friend Counts

By michael | Published: November 4, 2009
In our last post, we analyzed age and gender of AOL, Gmail, Hotmail, and Yahoo users. For this post, we sampled the same 120,000 users and studied their online social media profile counts and friend counts across 25 social media sites in order to gauge how active these email users are on the social web. Unlike [...]
Posted in Rapleaf Studies | Also tagged | 10 Comments

Social Insight Into AOL, Gmail, Hotmail, and Yahoo Email Users – Part 1: Age and Gender

By michael | Published: October 21, 2009
We thought it would be interesting to see what you can learn about a person from their email, so we decided to compare demographics and online behavior of people who use the four most popular internet email clients: AOL, Gmail, Hotmail, and Yahoo mail. For this study, we sampled 120,000 users with @aol.com, @gmail.com, @hotmail.com, and @yahoo.com emails, and [...]
Posted in Rapleaf Studies | Also tagged | 11 Comments

  • About Rapleaf

    Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.