Tag Archives: twitter study

USA World Cup Fans on Twitter [INFOGRAPHIC]

By simi | Published: July 19, 2010
From June 11 to July 11, World Cup mania consumed the hearts, minds, and TV screens of billions of soccer fans across the world. Given how popular Twitter has been as a communication platform for World Cup fans, we thought it would be interesting to study U.S. fans on Twitter and see how they compared to Twitter users [...]
Posted in Rapleaf Studies, Social Media Studies | Also tagged | Leave a comment

Rapleaf Study on Trends in Twitter Followers Between Late March and Mid-June 2009

By michael | Published: September 3, 2009
Recently, we helped one of the world’s largest consumer packaged goods companies identify the most influential and connected Twitter users within their customer list for word-of-mouth marketing. Since part of our analysis involved studying how profiles of their customers on Twitter changed between late March and mid-June of this year, we thought it would be [...]
Posted in Rapleaf Studies | Also tagged | 13 Comments

Rapleaf Study on Twitter Use and Tweet Distribution

By michael | Published: August 11, 2009
Twitter continues to grow at an impressive rate with a 16% jump in visits from May to June. With studies suggesting that the majority of Twitter users are not active participants, we thought it would be interesting to study tweeting behavior in more detail. So, we sampled over 4 million Twitter users and analyzed the [...]
Posted in Rapleaf Studies | Also tagged | 12 Comments

  • About Rapleaf

    Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.